Do you remember those commercials when you were growing up? The ones with the three guys who told you that if you listened closely you could hear the cereal talking?
I have vivid memories of them. Rice Krispies, also known as Rice Bubbles in Australia, has been around since 1928. It was liked by consumers for the noise it made when milk was added.
The words Snap, Crackle, and Pop appeared in a print ad , one year later. Within three years, these famous words were printed on each and every box of cereal. In 1933, a radio commercial inspired the first drawing of Snap, Crackle, and Pop appeared in ads and on posters. During the same year, the first gnome like drawing of Snap appeared on boxes of Rice Krispies.
At the beginning of World War II, in 1941, Crackle and Pop joined Snap on the boxes of Rice Krispies but in 1949, Snap, Crackle, and Pop underwent a rejuvenation so they appeared much younger and less gnome like. In 1955, these three famous characters got their first television commercial but they still didn't look like we know them today. By 1979, they'd undergone a change to look more like we know them and in the 80's Kellogg's began licensing their characters and selling merchandise. By the 21st century, they went digital.
Facts about Rice Krispies.
1. There was a fourth brother named Pow in the early 1950's where he appeared in two television commercials.
2. Early boxes were white instead of blue.
3. In 1963, The Rolling Stones, recorded a short song for a Rice Crispies commercial.
4. In 1941, the recipe for Rice Crispies treats appeared on a box of cereal.
5. At one time, these three famous characters had their own comic strips appearing on boxes of cereals.